iFoodMulti 2024

The entire visual identity of the event was developed for this project. iFood is the largest food delivery company in Brazil, and at the time, the groceries segment was experiencing significant growth. The project encompassed full creative direction, including the development of all event materials, scenography concepts, as well as motion design and video content.

Creative Direction & Head Audivisual
Branding / Art Direction / Motion Design
Agencia Smash!
2024

KeyVisual / Branding

The visual concept highlights the growth of the groceries segment. Graphic elements symbolize product variety, while the simple and bold logo ensures versatility across formats. Dynamic details add movement and energy, reinforcing the idea of expansion and innovation within the brand.
   

Scenography

An immersive entrance tunnel with animation introduces the event, followed by modular installations unfolding the visual identity throughout the space, a multi-screen stage, and a red carpet photocall designed as a key photo moment for attendees.

Palette

The color palette was designed to subtly differentiate the groceries segment while maintaining cohesion with the iFood master brand. Vibrant secondary colors add energy, contrast, and dynamism, reflecting product variety and the fast-paced nature of the category, while reinforcing a bold and contemporary visual system for the event.

Video & Motion

Three motion design pieces were developed: an animated key visual, a closing video highlighting the event’s key words, and the iCloob internal awards video, where participants competed for a travel experience.