Welcome to the CNA 2022 Convention! We are thrilled to present our key visual that embodies the essence of the momentous brand movement: "Move On." After overcoming the challenges of the pandemic, this convention marks a significant milestone for all participants, rekindling the energy that drives us forward.

    Creative Direction
    Concept 
    Agencia Smash!
    2022

Our key visual is designed with a modular system, drawing inspiration from the beauty and flow of nature. The patterns and geometries reflect the organic and harmonious aspects of the natural world, symbolizing the seamless transition into a brighter future.



To infuse the concept with positivity and vibrancy, we have carefully curated a joyful color palette. Each hue harmoniously blends together, breathing life into the entire event. From warm and invigorating tones to refreshing and cool shades, the palette mirrors the diversity and excitement that this convention promises to deliver.

We believe that "Move On" is not just a slogan, but a powerful call to action, encouraging everyone to embrace change, adapt, and continue growing.

"Be brave, be bold, be active." This concept is designed to ignite a sense of courage, audacity, and engagement among all participants, urging them to embrace the spirit of progress and transformation.

"Move On" is not just a slogan, but a powerful call to action, encouraging everyone to embrace change, adapt, and continue growing. It's a celebration of resilience, unity, and progress.

You can check here a bit of this remarkable event.
A Smash! production.