ABF SEF 2025
For the ABF SEF 2025 Awards, I led the creative direction of the entire audiovisual experience, shaping a visual language that guided the audience from the very first moment.
I designed and directed the award show vignettes, the immersive LED tunnel, and the monumental LED archway, crafting a journey where motion, color, and rhythm transformed space into narrative.
Beyond visuals, my role was about storytelling through design—translating the prestige of the awards into a bold and contemporary aesthetic. I also directed and collaborated closely with a team of motion designers, ensuring each piece resonated as part of a larger, cohesive vision.
Creative Direction
Concept & Audiovisual content
& Head of audiovisual content
Tunnel Entrance / Stings / Opening Show
Agencia Smash!
2025
Storyboards
